Porsche Design Studios - Who are they?

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Porsche Design Studios - Who are they?

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2011 Porsche Design Drivers Selection
Porsche Design Studios - Who are they?
2011 Porsche Design Drivers Selection
2011 Porsche Design Drivers Selection

Porsche Design Studio

Porsche Design Group

Porsche Design Drivers Selection

The Porsche Design Studio in Zell am See, Austria, stands for the clear, timeless, and unmistakable design that is the trademark of all Porsche Design Group...

Porsche design is a luxury manufacturer with a specific focus on technically inspired and contemporary designed products. It has been around since 1972 and is a majority-owned subsidiary of Porsche AG in Stuttgart. Without doubt it is one of the leading luxury brands in Europe, specifically within the ultra-high class, men's accessory and clothing segment.

The Porsche Design Studio in Zell am See, Austria, stands for the clear, timeless, and unmistakable design that is the trademark of all Porsche Design Group products. The Studio also works for other companies in the field of industrial and product design and is one of Europe's best known and most reputable design studios.

The Design Studio thoroughly studies the essence, function, and meaningfulness of a product. It considers suitable materials and finds forms that are integral to their intended functions. It creates preliminary concepts based on such considerations and concept sketches brought to life by hand. This gives shape to preliminary models and uses 3-D computer modeling to define every last detail of a final production model - with the ultimate goal of developing a stylistic vocabulary that is clear and functional. All projects are managed as a whole, from the planning stage to mass production. The Porsche Design Team engages designers, model makers, and administrators in a dynamic dialog.

An international team with many years of experience ensures continuity in the design process. A staff of 18 work in a dynamic concert with one another - members who have been with the company since its founding work with young designers. Projects are mostly turn key, managed as a whole - from the planning stage to mass production.

The company's activities are primarily focused on the Porsche Design Driver's Selection brands taking direct inspiration from their cars, and we do mean direct... uncompromising, stylish and true to the monecher of "form following function". Speaking to that point, a new line of sport bounce S2 shoes, that they just released under the Adidas brand, have metal springs in their soles! ...and recently we have heard that they are also working on an ultra- luxury yacht which it intends to unveil in Asia within the coming months

The founder:

Professor Ferdinand Alexander Porsche, grandson of the Porsche founder, always sought the unusual. And successfully. He developed the Porsche 911 design, which quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic.

In 1972 Professor F.A. Porsche established the Porsche Design Studio in Stuttgart. Two years later he moved it to Zell am See in Austria. In the decades that followed, numerous classic men's accessories such as watches, eyeglasses, and writing utensils were created and marketed worldwide under the "Porsche Design" brand. But there was also a large number of industrial products, household appliances, and consumer goods that were developed under the "Design by F.A. Porsche" brand for internationally known clients.

Since 2004 the studio in Zell am See has been managed by Roland Heiler. Professor F.A. Porsche is honorary chairman of the Porsche Design Studio advisory board.

New line of Sunglasses:

The new Porsche Design sunglasses collection re-issues some of their most notable aviators and revamps them for the 21st century making use of top of the line materials. The same iconic styles that have gone out of production get a serious upgrade with materials such as super light weight and strong, anti-corrosive titanium, as well as light weight shatter proof polycarbonate lenses back coated with a multi-layered premium anti-reflective coating.



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